Memoirs of Benjamin Franklin · Benjamin Franklin
ON TRUTH AND FALSEHOOD.
Veritas luce clarior.[3] [3] Truth is brighter than light. A friend of mine was the other day cheapening some trifles at a shopkeeper's, and after a few words they agreed on a price. At the tying up of the parcels he had purchased, the mistress of the shop told him that people were growing very hard, for she actually lost by everything she sold. How, then, is it possible, said my friend, that you can keep on your business? Indeed, sir, answered she, I must of necessity shut my doors, had I not a very great trade. The reason, said my friend (with a sneer), is admirable. There are a great many retailers who falsely imagine that being _historical_ (the modern phrase for lying) is much for their advantage; and some of them have a saying, _that it is a pity lying is a sin, it is so useful in trade_; though if they would examine into the reason why a number of shopkeepers raise considerable estates, while others who have set out with better fortunes have become bankrupts, they would find that the former made up with truth, diligence, and probity, what they were deficient of in stock; while the latter have been found guilty of imposing on such customers as they found had no skill in the quality of their goods.
The former character raises a credit which supplies the want of fortune, and their fair dealing brings them customers; whereas none will return to buy of him by whom he has been once imposed upon. If people in trade would judge rightly, we might buy blindfolded, and they would save, both to themselves and customers, the unpleasantness of _haggling_. Though there are numbers of shopkeepers who scorn the mean vice of lying, and whose word may very safely be relied on, yet there are too many who will endeavour, and backing their falsities with asseverations, pawn their salvation to raise their prices. As example works more than precept, and my sole view being the good and interest of my countrymen, whom I could wish to see without any vice or folly, I shall offer an example of the veneration bestowed on truth and abhorrence of falsehood among the ancients. Augustus, triumphing over Mark Antony and Cleopatra, among other captives who accompanied them, brought to Rome a priest of about sixty years old; the senate being informed that this man had never been detected in a falsehood, and was believed never to have told a lie, not only restored him to liberty, but made him a high priest, and caused a statue to be erected to his honour. The priest thus honoured was an Egyptian, and an enemy to Rome, but his virtue removed all obstacles.
Pamphilius was a Roman citizen, whose body upon his death was forbidden sepulture, his estate was confiscated, his house razed, and his wife and children banished the Roman territories, wholly for his having been a notorious and inveterate liar. Could there be greater demonstrations of respect for truth than these of the Romans, who elevated an enemy to the greatest honours, and exposed the family of a citizen to the greatest contumely? There can be no excuse for lying, neither is there anything equally despicable and dangerous as a liar, no man being safe who associates with him; for _he who will lie will swear to it_, says the proverb; and such a one may endanger my life, turn my family out of doors, and ruin my reputation, whenever he shall find it his interest; and if a man will lie and swear to it in his shop to obtain a trifle, why should we doubt his doing so when he may hope to make a fortune by his perjury? The crime is in itself so mean, that to call a man a liar is esteemed everywhere an affront not to be forgiven. If any have lenity enough to allow the dealers an excuse for this bad practice, I believe they will allow none for the gentleman who is addicted to this vice; and must look upon him with contempt. That the world does so, is visible by the derision with which his name is treated whenever it is mentioned.
Text from Project Gutenberg, public domain in the United States.