The Joyful Wisdom · Friedrich Wilhelm Nietzsche
292.
_To the Preachers of Morality._—I do not mean to moralise, but to those who do, I would give this advice: if you mean ultimately to deprive the best things and the best conditions of all honour and worth, continue to speak of them in the same way as heretofore! Put them at the head of your morality, and speak from morning till night of the happiness of virtue, of repose of soul, of righteousness, and of reward and punishment in the nature of things: according as you go on in this manner, all these good things will finally acquire a popularity and a street-cry for themselves: but then all the gold on them will also be worn off, and more besides: all the gold _in them_ will have changed into lead. Truly, you understand the reverse art of alchemy, the depreciating of the most valuable things! Try, just for once, another recipe, in order not to realise as hitherto the opposite of what you mean to attain: _deny_ those good things, withdraw from them the applause of the populace and discourage the spread of them, make them once more the concealed chastities of solitary souls, say that _morality is something forbidden_! Perhaps you will thus win over for those things the sort of men who are only of any account, I mean the _heroic_. But then there must be something formidable in them, and not as hitherto something disgusting! Might one not be inclined to say at present with reference to morality what Master Eckardt says: "I pray God to deliver me from God!"
Text from Project Gutenberg, public domain in the United States.