Some Account of the Oxford University Press, 1468-1921 · Oxford University Press
THE NAGEL BUILDING
Many of the books accepted by the Press are such as in the ordinary way of business would not secure a publisher except under subvention from the author or some favourer of learning; and of these the remuneration (or at least the direct remuneration; for the publication of solid books, like the knowledge of Greek in former times, ‘not infrequently leads to positions of emolument’) is recognized as being nominal, and necessarily inadequate to the labour and skill lavished upon the work. But for books commanding a remunerative sale, if they are of a suitable kind, the Press is prepared to pay the full market value; and it is believed that not many of its authors are dissatisfied with the bargains they have made. ‘It is an immense advantage to an author to be printed by a famous Press’, is the opinion of a veteran of letters, whose name appears in many publishers’ catalogues. It is the aim of the Oxford Press to place at its authors’ service its capacity for accurate and beautiful printing and binding, the goodwill attached to the University imprint, and the selling power enjoyed by its very large organization in the United Kingdom and throughout the world. Publication by the Press gives to an author the further security that his book will not be remaindered, pulped, or allowed to go out of print on the mere ground that it does not enjoy a rapid sale.
Some account has already been given of the exercise by the University of its privilege of printing ‘the King’s books’ in early times. The modern history of the printing and publishing of the Bible and the Book of Common Prayer is a large subject. The University of Oxford, like the other privileged printers, has appreciated the obligations attached to the privilege as well as the opportunities which it affords. Every attention has been paid to accuracy and excellence of printing and binding, to the provision of editions suited to every purpose and every eyesight, and to the efficient and economical distribution of the books all over the world at low prices. In all these respects a standard has been reached which is unknown in any other kind of printing and publishing, and which is only made possible by long experience, continuous production, and intensive specialization. The modern Bible is so convenient to read and to handle that its bulk is not always realized; it is actually more than four times as long as _David Copperfield_. A reference Bible is, also, a highly complicated piece of printing. Accuracy is secured by the employment of highly-skilled compositors and readers—a new Bible is ‘read’ from beginning to end many times—and by the use of the best material processes; for all Bibles are printed from copper plates on the most modern machines, and the sheets are carefully scrutinized as they come from the press. The Oxford Press offers a guinea for the discovery of a misprint; but very few guineas have been earned.
By Clarendon Press Books are meant the learned, educational, and other ‘Standard’ works produced under the close supervision of the Delegates and their Oxford Secretariate, and printed at Oxford. These books have a long history, and the Catalogue contains very many titles which have been continuously on sale for nearly a century. The Coptic New Testament of Wilkins, published in 1716, is believed to have been continuously on sale at the original price of 12_s._ 6_d._ until the last copy was sold in 1907, only a few years short of the second century. The current edition of the General Catalogue mentions as ‘the oldest Oxford book still on sale’ another edition of the Coptic New Testament by Woide, published in 1799 and now sold for two guineas; but it has since been noticed that an injustice had been done, and that pride of place should have been given to the Gothic Gospel, a magnificently printed quarto published in 1750, of which some dozen copies (at 30_s._) still remain. These are extreme examples; they are, however, the result not of oblivion or of indifference, but of a policy which has long been and is still being pursued. The Press produces many works of learning which are so securely based that it is known that the demand, however small, will persist as long as there are copies unsold; and it is the practice of the Press to print from type large editions of such books. Clarendon Press books are neither wasted nor sold as remainders, and when a book goes out of print, some natural tears are shed.
This is one end of the scale; at the other are books commanding a large and rapid sale, books like the _Oxford Book of English Verse_ or the _Concise Oxford Dictionary_ and _livres de circonstance_ like _Why We are at War_, which was published in September 1914 and in a few months went through twelve impressions and was translated into six foreign languages. Books of this kind are produced in mass, as cheaply as is consistent with a high standard of workmanship, and are sold all over the world in competition with rival publications and by the employment of appropriate methods of advertisement. Between these two classes lies a great mass of miscellaneous books, too general in character to admit of description here. They are in many languages, ancient and modern, of the East and of the West; of all fields of knowledge, divine, human, and natural; and of all stages of history from the Stone Age to the Great War. It follows necessarily that Clarendon Press books appeal to widely different publics and call for the application of various instruments of distribution and publicity. All, however, benefit by the widely diffused appreciation of the standards of scholarship and of literary form which the Press has set itself to uphold. The public expects much of any Oxford book, and the satisfaction of that expectation is often onerous; but the necessary effort is justified by the results—‘the Oxford book is half sold already’.
Text from Project Gutenberg, public domain in the United States.