The Principles of Psychology, Volume 1 · William James
3. SELF-SEEKING AND SELF-PRESERVATION.
These words cover a large number of our fundamental instinctive impulses. We have those of _bodily self-seeking_, those of _social self-seeking_, and those of _spiritual self-seeking_. All the ordinary useful reflex actions and movements of alimentation and defence are acts of bodily self-preservation. Fear and anger prompt to acts that are useful in the same way. Whilst if by self-seeking we mean the providing for the future as distinguished from maintaining the present, we must class both anger and fear with the hunting, the acquisitive, the home-constructing and the tool-constructing instincts, as impulses to self-seeking of the bodily kind. Really, however, these latter instincts, with amativeness, parental fondness, curiosity and emulation, seek not only the development of the bodily Self, but that of the material Self in the widest possible sense of the word.
Our _social self-seeking_, in turn, is carried on directly through our amativeness and friendliness, our desire to please and attract notice and admiration, our emulation and jealousy, our love of glory, influence, and power, and indirectly through whichever of the material self-seeking impulses prove serviceable as means to social ends. That the direct social self-seeking impulses are probably pure instincts is easily seen. The noteworthy thing about the desire to be 'recognized' by others is that its strength has so little to do with the worth of the recognition computed in sensational or rational terms. We are crazy to get a visiting-list which shall be large, to be able to say when any one is mentioned, "Oh! I know him well," and to be bowed to in the street by half the people we meet. Of course distinguished friends and admiring recognition are the most desirable--Thackeray somewhere asks his readers to confess whether it would not give each of _them_ an exquisite pleasure to be met walking down Pall Mall with a duke on either arm. But in default of dukes and envious salutations almost anything will do for some of us; and there is a whole race of beings to-day whose passion is to keep their names in the newspapers, no matter under what heading, 'arrivals and departures,' 'personal paragraphs,' 'interviews,'--gossip, even scandal, will suit them if nothing better is to be had. Guiteau, Garfield's assassin, is an example of the extremity to which this sort of craving for the notoriety of print may go in a pathological case. The newspapers bounded his mental horizon; and in the poor wretch's prayer on the scaffold, one of the most heartfelt expressions was: "The newspaper press of this land has a big bill to settle with thee, O Lord!"
Text from Project Gutenberg, public domain in the United States.