Concept
Attitude (psychology)

Overview
In psychology, an attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind". Attitudes include beliefs (cognition), emotional responses (affect) and behavioral tendencies (intentions, motivations). In the classical definition an attitude is persistent, while in more contemporary conceptualizations, attitudes may vary depending upon situations, context, or moods.
While different researchers have defined attitudes in various ways, and may use different terms for the same concepts or the same term for different concepts, two essential attitude functions emerge from empirical research. For individuals, attitudes are cognitive schema that provide a structure to organize complex or ambiguous information, guiding particular evaluations or behaviors. More abstractly, attitudes serve higher psychological needs: expressive or symbolic functions (affirming values), maintaining social identity, and regulating emotions. Attitudes influence behavior at individual, interpersonal, and societal levels.
Attitudes are complex and are acquired through life experience and socialization. Key topics in the study of attitudes include attitude strength, attitude change, and attitude-behavior relationships. The decades-long interest in attitude research is due to the interest in pursuing individual and social goals, an example being the public health campaigns to reduce cigarette smoking.
Overview adapted from Wikipedia (CC BY-SA 4.0; see the article history for authors).
In the original texts
Passages from public-domain books where Attitude (psychology) is discussed.
They represent a partial interest--or if they become the total interest we regard them as now in the moral sphere. Values of personal affection arise as we find a constant rapport in thought, feeling, purpose, between the two members of our social consciousness. The attitude is that of going along with another and thereby extending and enriching our experiences. We enter into his ideas, range with his imagination…
John Dewey, Creative Intelligence
names the idea; states what it is; the book is about it; opens on it
Plato, of course, embodies both the scientific and the mystical attitudes in a higher form than his predecessors, but the mystical attitude is distinctly the stronger of the two, and secures ultimate victory whenever the conflict is sharp. Plato, moreover, adopted from the Eleatics the device of using logic to defeat common sense, and thus to leave the field clear for mysticism--a device still employed in our own…
Bertrand Russell, Our Knowledge of the External World as a Field for Scientific Method in Philosophy
names the idea; states what it is; opens on it
Again, that which is called similar must be similar to something else, and all other such attributes have this external reference. It is to be noted that lying and standing and sitting are particular attitudes, but attitude is itself a relative term. To lie, to stand, to be seated, are not themselves attitudes, but take their name from the aforesaid attitudes.
Aristotle, The Categories
names the idea; states what it is
The interest may still center in the meanings, the things may be of importance only as amplifying a certain meaning. So far the attitude is one of play. But the meaning is now of such a character that it must find appropriate embodiment in actual things. The dictionary does not permit us to call such activities work.
John Dewey, How We Think
names the idea; states what it is; opens on it
But whereas the merely moralistic spurning takes an effort of volition, the Christian spurning is the result of the excitement of a higher kind of emotion, in the presence of which no exertion of volition is required. The moralist must hold his breath and keep his muscles tense; and so long as this athletic attitude is possible all goes well—morality suffices. But the athletic attitude tends ever to break down, and…
William James, The Varieties of Religious Experience
states what it is; names the idea; opens on it
Related ideas
- Cognition
- Psychology
- Motivation
- Persuasion
- Social psychology
- Experience
- Psychological projection
- Symbolic interactionism
- Utilitarianism
- Value (ethics)
- Unconscious mind
- Intention
- Psyche (psychology)
- Intelligence
- Consciousness
- Ideology
- Likert scale
Place in the tradition
Part of Dramatism.