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Heuristic (psychology)

Heuristic (psychology)
SilviaCalvanelli · CC BY-SA 4.0 · source

Overview

Heuristics (from Ancient Greek εὑρίσκω (heurískō) 'to find, discover') is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, organizations, and even machines use to quickly form judgments, make decisions, and find solutions to complex problems. Often this involves focusing on the most relevant aspects of a problem or situation to formulate a solution. While heuristic processes are used to find the answers and solutions that are most likely to work or be correct, they are not always right or the most accurate. Judgments and decisions based on heuristics are simply good enough to satisfy a pressing need in situations of uncertainty, where information is incomplete. In that sense they can differ from answers given by logic and probability.

The economist and cognitive psychologist Herbert A. Simon introduced the concept of heuristics in the 1950s, suggesting there were limitations to rational decision making. In the 1970s, psychologists Amos Tversky and Daniel Kahneman added to the field with their research on cognitive bias. It was their work that introduced specific heuristic models, a field which has only expanded since. While some argue that pure laziness is behind the heuristics process, this could just be a simplified explanation for why people don't act the way we expected them to. Other theories argue that it can be more accurate than decisions based on every known factor and consequence, such as the less-is-more effect.

Overview adapted from Wikipedia (CC BY-SA 4.0; see the article history for authors).

Possible passages

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  1. But to determine à priori an intuition in space (its figure), to divide time into periods, or merely to cognize the quantity of an intuition in space and time, and to determine it by number—all this is an operation of reason by means of the construction of conceptions, and is called mathematical.

    Immanuel Kant, The Critique of Pure Reason

    States what Heuristic is.

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  2. Simplicity and objectivity do not have to be secured through elaborate and labored metaphysical construction. The data are simple and the hypothesis objective in so far as they accomplish the work where unto they are called--the removal of conflict, ambiguity, and inhibition in conduct and affection. In the experimental conception of inference it is clear that the principles of formal logic must play their role…

    John Dewey, Creative Intelligence

    States what Heuristic is.

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  3. Such is judging ability, in its completest form, as to the data of the decision to be reached. But in any case there is a certain feeling along for the way to be followed; a constant tentative picking out of certain qualities to see what emphasis upon them would lead to; a willingness to hold final selection in suspense; and to reject the factors entirely or relegate them to a different position in the evidential…

    John Dewey, How We Think

    States what Heuristic is.

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Related ideas

Place in the tradition

Part of Inference.

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